Spotify Wrapped, TikTok—Maybe the Algorithms Are Losing Touch
Spotify Wrapped, TikTok—Maybe the Algorithms Are Losing Touch
As we near the end of the year, many people eagerly await their Spotify Wrapped, a personalized playlist that summarizes their listening habits for the past year. However, some users have noticed that their Wrapped playlists don’t quite capture their year accurately.
Similarly, on TikTok, the algorithm seems to be serving up content that doesn’t resonate with users as much as before. Trends are becoming repetitive and the platform’s recommendation system seems to be missing the mark.
It begs the question: are algorithms losing touch with users’ preferences and behaviors? With so much data collected on each individual, one would think that recommendations should be more accurate, but it seems that the opposite is happening.
Maybe it’s time for these platforms to reassess their algorithms and fine-tune their recommendation systems. Users want to feel understood and appreciated, and if the algorithms are missing the mark, they may start to lose interest in these platforms.
It’s a reminder that technology is not infallible and that sometimes, a human touch is needed to truly understand and connect with users. As we move into a new year, let’s hope that platforms like Spotify and TikTok can regain their touch and provide users with the personalized experiences they crave.
